The Magnet of Civilization: Confucius on Winning Hearts Through Cultivated Virtue

By / / cultural attraction, foreign policy, Ji Shi XVI, kingly way, soft power, The Analects, virtue, 远人不服
Confucius said: “If distant peoples are not submissive, cultivate civil virtue to attract them.”

If distant peoples are not submissive, cultivate civil virtue to attract them.

远人不服，则修文德以来之。

Source: The Analects, Ji Shi XVI, Chapter 1

Author: Confucius

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